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Web Site spill over to email campaigns : the role of privacy, trust and shoppers' attitudes
Cases, Anne-Sophie; Fournier, Christophe; Dubois, … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 993-999
Persistent link: https://www.econbiz.de/10008652107
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Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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User-generated content about brands : understanding its creators and consumers
Halliday, Sue Vaux - In: Journal of business research : JBR 69 (2016) 1, pp. 137-144
Persistent link: https://www.econbiz.de/10011417120
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim; Richard, Marie Odile; Laroche, Michel; … - In: Journal of business research : JBR 67 (2014) 3, pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
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Should all firms adapt websites to international audiences?
Bartikowski, Boris; Singh, Nitish - In: Journal of business research : JBR 67 (2014) 3, pp. 246-252
Persistent link: https://www.econbiz.de/10010245284