Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Year of publication: |
2010
|
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Authors: | Taylor, David G. ; Strutton, David |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 950-956
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Meta-Analyse | Meta-analysis |
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