In Bayesian theory, the data together with the prior produce a posterior. We show that it is also possible to follow the opposite route, that is, to use data and posterior information (both of which are observable) to reveal the prior (which is not observable). We then apply the theory to...

We study business cycles with cyclical returns to scale. Contrary to tightly parameterized production functions (Cobb-Douglas and Constant Elasticity of Substitution), we empirically identify strong input complementarity that leads to procyclical returns to scale. We therefore propose a flexible...

A Bayesian typically uses data and a prior to produce a posterior. In practice, the data and the posterior are often observed but not the prior. We shall follow the opposite route, using data and the posterior information to reveal the prior. We then apply this theory to (equilibrium) climate...

This article examines the choice of health care in Japan by patients suffering from the common cold. Original data were obtained from a survey conducted by the authors. Empirical results show that the price elasticity of demand for medical services is between 0.23 and 0.36. This estimated price...

This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends crucially on the cost effectiveness of...

This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical market, with particular focus on the distinction between product and enlightenment advertisement. Firms are allowed to freely promote their own specific products under product DTCA,...

This paper examines the choice of health care for minor aliments in Japan for patients suffering from thirteen different minor aliments. Original data were obtained from a survey conducted by the authors. For the common cold, shoulder/neck pain, backache, constipation/diarrea, asthenopia,...

This article examines by means of Conjoint Analysis (Ca) the health care choice in Japanese people suffering from the common cold. CA is a stated preference technique that uses a survey and involves the hypothetical scenarios.