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Doraemon and snow white dreams come true : understanding cartoon pilgrimage travel motivations
Lin, Zhiwei; Wong, IpKin Anthony; Zhen, Xiner; Suk Ha, … - In: Journal of travel and tourism marketing 38 (2021) 2, pp. 167-178
Persistent link: https://www.econbiz.de/10012497712
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Destination services and travel experience in the gaming Mecca : the moderating role of gambling as a travel purpose among Chinese tourists
Wong, IpKin Anthony; Li, Xiangping - In: Journal of travel and tourism marketing 32 (2015) 1/2, pp. 80-99
Persistent link: https://www.econbiz.de/10011312596
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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Longing for the heritage treasure : reconnecting the self and the heritage site through nostalgic reminiscences and psychological ownership
Lin, Zhiwei; Wong, IpKin Anthony; Zhang, Gongpeng; … - In: Journal of travel and tourism marketing 39 (2022) 3, pp. 320-334
Persistent link: https://www.econbiz.de/10013352889
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Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony; Song, Yang Carol; Zhang, Chi - In: Journal of travel and tourism marketing 38 (2021) 4, pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
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Craving better health? : influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism
Zhang, Yuangang; Wong, IpKin Anthony; Duan, Xialei; … - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 511-526
Persistent link: https://www.econbiz.de/10012607321
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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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Exploring the effects of heritage site image on souvenir shopping attitudes : the moderating role of perceived cultural difference
Wong, IpKin Anthony; Cheng, Mingming - In: Journal of travel and tourism marketing 31 (2014) 3/4, pp. 476-492
Persistent link: https://www.econbiz.de/10010395944
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When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun; Wong, IpKin Anthony; Fan, Yulan; Leong, … - In: Journal of travel and tourism marketing 39 (2022) 5, pp. 516-533
Persistent link: https://www.econbiz.de/10013483075