boundary conditions, including internal (i.e. task complexity) or external (i.e. environmental complexity) factors. Design …. Findings Both forms of governance mechanisms positively affect crowdsourcer satisfaction. Task complexity negatively moderates … the linkage of relational governance and crowdsourcer satisfaction. However, environmental complexity weakens the positive …

Purpose – The purpose of this paper is to define objectives for Customer Relationship Management (CRM) system adoption …. The objectives provide a theoretical basis for strategizing about CRM system adoption. The objectives also provide … managers to clearly direct CRM system adoption, thus ensuring a highly successful outcome. Design/methodology/approach – The …

resource planning (ERP) and customer relationship management (CRM) systems and moderating relationships of system and process … integration on business value. Design/methodology/approach ERP and CRM systems are analysed with the resource-based view theory …. The model was tested and analysed with data collected by Microsoft, from firms that have adopted both ERP and CRM systems …

relationship management (CRM) activities remains the key factor for achieving high return on CRM investment. The purpose of this … combines activity-based costing (ABC), CRM, fuzzy analytic hierarchy process (AHP), and technique for order preference by … accounts. This case study airline company has invested heavily in CRM over the past seven years on integrating multi …