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Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
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experiential learning activities to achieve fast and iterative innovation. Employing a mixed-method research design, we first … inheritance, and knowledge updating, and that capability is positively associated with firm innovation performance. …
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