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Power in distribution channels : supplier assortment strategy for balancing power
Rehme, Jakob; Nordigården, Daniel; Ellström, Daniel; … - In: Industrial marketing management : the international … 54 (2016), pp. 176-187
Persistent link: https://www.econbiz.de/10011478788
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee - In: Industrial marketing management : the international … 39 (2010) 4, pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
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Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592
Persistent link: https://www.econbiz.de/10003983989
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The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung; Tsai, Kuen-hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
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The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku; Gabrielsson, Mika; Gabrielsson, Peter - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955
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CIS - Cooperation à la Carte
Lösch, Dieter - In: Intereconomics : review of European economic policy 32 (1997) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011546782
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The role of cooperatives in LDCs
Kuhn, Johannes - In: Intereconomics : review of European economic policy 9 (1974) 4, pp. 116-119
Persistent link: https://www.econbiz.de/10011587990
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Relational norms and collaborative activities : roles in reducing opportunism in marketing channels
Zhou, Yin; Zhang, Xubing; Zhuang, Guijun; Zhou, Nan - In: Industrial marketing management : the international … 46 (2015), pp. 147-159
Persistent link: https://www.econbiz.de/10011286965
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A buyer's perspective on collaborative versus transactional relationships
Whipple, Judith M.; Lynch, Daniel F.; Nyaga, Gilbert N. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 507-518
Persistent link: https://www.econbiz.de/10003976599