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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing theory"
~person:"O'Malley, Lisa"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Marketing theory
Journal of marketing management : MM
3
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
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Moving beyond binary opposition : exploring the tapestry of gender in consumer research and
marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
2
Death of a metaphor: reviewing the "
marketing
as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
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