Death of a metaphor: reviewing the "marketing as relationships" fram
Lisa O'Malley; Maurice Patterson; Helen Kelly-Holmes
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Malley, Lisa ; Patterson, Maurice ; Kelly-Holmes, Helen |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 2, p. 167-187
|
| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003731427