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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~person:"Wang, William Yu Chung"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
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How social media applications affect B2B
communication
and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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