How social media applications affect B2B communication and improve business performance in SMEs
Year of publication: |
April 2016
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Authors: | Wang, William Yu Chung ; Pauleen, David J. ; Tingting, Zhang |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 4-14
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Subject: | Social media apps | B2B collaboration | Communication | Small and medium enterprises | Media synchronicity theory | KMU | SME | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Kommunikation | Unternehmenserfolg | Firm performance | Interne Kommunikation | Internal communication | Electronic Commerce | E-commerce |
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