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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Top management team conflict and exploratory innovation : the mediating impact of market orientation
Wang, Donghan; Su, Zhongfeng; Guo, Hai - In: Industrial marketing management : the international … 82 (2019), pp. 87-95
Persistent link: https://www.econbiz.de/10012127985
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.; Kohli, Ajay Kumar; Sahrin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534