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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Batra, Rajeev"
~subject:"Markenführung"
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Markenführung
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Batra, Rajeev
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of marketing communications
Journal of marketing
Journal of the Academy of Marketing Science
Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Brand management ; Vol. 4
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Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
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Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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