Narrow search
Showing 1 - 5 of 5
Cover Image
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui; Calantone, Roger J.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Cover Image
A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 41 (2012) 1, pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
Cover Image
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Cover Image
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Cover Image
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui; Zhang, Yufei; Wang, Joyce; Schrock, Wyatt A. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911