A framework of brand value in B2B markets : the contributing role of functional and emotional components
Sheena Leek; George Christodoulides
| Year of publication: |
2012
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|---|---|
| Authors: | Leek, Sheena ; Christodoulides, George |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 106-114
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| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction | Wertanalyse | Value analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513210