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Network actors' participation in B2B SME branding
Mäläskä, Minna; Saraniemi, Saila; Tähtinen, Jaana - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.; Matanda, Margaret Jekanyika; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
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The industrial brand personality scale : building strong business-to-business brands
Herbst, Uta; Merz, Michael A. - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1072-1081
Persistent link: https://www.econbiz.de/10009490300
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B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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Special issue: Business to business branding
Christodoulides, George (contributor) - 2011
Persistent link: https://www.econbiz.de/10009491983
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An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia; Gambetti, Rosella C.; Graffigna, Guendalina - In: Journal of marketing communications 21 (2015) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
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Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha; Balmer, John M. T.; Low, Brian - In: Industrial marketing management : the international … 51 (2015), pp. 4-10
Persistent link: https://www.econbiz.de/10011422655