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Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
Clarke, Ann Højbjerg; Mortensen, Bo; Freytag, Per V. - In: Industrial marketing management : the international … 109 (2023), pp. 32-43
Persistent link: https://www.econbiz.de/10014282225
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How to collaborate really well with practitioners : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, … - In: Industrial marketing management : the international … 82 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012127965
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Exploring the contribution of management innovation to the evolution of dynamic capabilities
Gebauer, Heiko - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1238-1250
Persistent link: https://www.econbiz.de/10009410667
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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
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Building a commercialization capability : a dynamic capability view
Munoz-Penas, Juan; Clarke, Ann Højbjerg; Rostgaard … - In: Industrial marketing management : the international … 117 (2024), pp. 344-355
Persistent link: https://www.econbiz.de/10014531345