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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
~subject:"Brand management"
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Advertising effects
Brand management
Markenführung
329
Consumer behaviour
184
Konsumentenverhalten
184
Brand image
176
Markenimage
176
Brand
100
Markenartikel
97
Internet marketing
73
Online-Marketing
73
Social Web
72
Social web
72
Beziehungsmarketing
69
Relationship marketing
69
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Business-to-business marketing
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Emerging economies
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Markentransfer
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Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Gupta, Suraksha
4
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3
Ewing, Michael
3
Grohmann, Bianca
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3
Ind, Nicholas
3
Jewell, Robert D.
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Schultz, Don E.
3
Singh, Jaywant
3
Anabila, Peter
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Bozkurt, Sıddık
2
Brasel, S. Adam
2
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2
Brown, Brian P.
2
Calantone, Roger J.
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Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
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2
Hagtvedt, Henrik
2
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2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khamitov, Mansur
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of business research : JBR
602
The journal of brand management : an international journal
563
The journal of product & brand management
386
Journal of retailing and consumer services
287
SpringerLink / Bücher
260
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Springer eBook Collection
73
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
69
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Tourism management : research, policies, practice
64
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
56
International journal of contemporary hospitality management
53
The journal of consumer marketing
53
Business horizons
52
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ECONIS (ZBW)
331
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1
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10
of
331
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
4
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
5
Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul
;
Gurău, Călin
;
Le Roy, Frédéric
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
Saved in:
6
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
7
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
8
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
9
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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