Testing a conceptual model of Facebook brand page communities
Wei Shao and Mitchell Ross (Department of Marketing, Griffith University, Gold Coast, Australia.)
| Year of publication: |
2015
|
|---|---|
| Authors: | Shao, Wei ; Ross, Mitchell |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 3, p. 239-258
|
| Subject: | Facebook | Brand management | Consumer behavior internet | Markenführung | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2014-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418529