//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Anabila, Peter"
~person:"Leek, Sheena"
~person:"Nyadzayo, Munyaradzi W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
B-to-B-Marketing
4
Business-to-business marketing
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
B2B branding
2
Brand
2
Brand equity
2
Firm performance
2
Ghana
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Microfinance
2
Mikrofinanzierung
2
Unternehmenserfolg
2
business performance
2
integrated marketing communications
2
microfinance
2
Bibliometrics
1
Bibliometrie
1
Brand citizenship behavior
1
Brand relationship quality
1
Brand sensitivity
1
Business services
1
Corporate reputation
1
Customer satisfaction
1
Decision
1
Dienstleistungssektor
1
Entscheidung
1
Firmenimage
1
Franchisee-based brand equity
1
Franchising
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Anabila, Peter
Leek, Sheena
Nyadzayo, Munyaradzi W.
Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Gupta, Suraksha
4
Bayus, Barry L.
3
Ewing, Michael
3
Grohmann, Bianca
3
Homburg, Christian
3
Ind, Nicholas
3
Jewell, Robert D.
3
Lindgreen, Adam
3
Markovic, Stefan
3
Singh, Jaywant
3
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Block, Martin P.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Calantone, Roger J.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Eisingerich, Andreas B
2
Fuxman, Leonora
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Khan, Huda
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
2
The journal of brand management : an international journal
2
International journal of wine business research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The international journal of bank marketing : IJBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
2
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
3
A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
Saved in:
4
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
5
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
6
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
7
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
8
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->