//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Calantone, Roger J."
~person:"Heinberg, Martin"
~person:"Lindgreen, Adam"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
7
Markenführung
7
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Emerging economies
2
Markenimage
2
Schwellenländer
2
Ankündigungseffekt
1
Announcement effect
1
Arbeitsverhalten
1
Bibliometrics
1
Bibliometrie
1
Brand architecture
1
Brand equity
1
Brand relevance in category
1
Brand sales
1
Börsenkurs
1
Capital income
1
Corporate rebranding
1
Customer-based brand equity
1
Emerging market
1
Erfolgsfaktor
1
Foreign brands
1
IBPA brands
1
Innovation
1
Internal branding
1
Interne Markenführung
1
Kapitaleinkommen
1
Leadership
1
Local brands
1
Loyalty
1
Markenarchitektur
1
Market leader
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Case study
2
Fallstudie
2
Language
All
English
7
Author
All
Calantone, Roger J.
Heinberg, Martin
Lindgreen, Adam
Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Gupta, Suraksha
4
Bayus, Barry L.
3
Ewing, Michael
3
Grohmann, Bianca
3
Homburg, Christian
3
Ind, Nicholas
3
Jewell, Robert D.
3
Leek, Sheena
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Anabila, Peter
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Block, Martin P.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Eisingerich, Andreas B
2
Fuxman, Leonora
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hagtvedt, Henrik
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Khan, Huda
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
2
European journal of marketing : EJM
1
Handbook of research on new product development
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Marketing Intelligence & Planning
1
The Routledge companion to contemporary brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
2
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
7
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->