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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand extension"
~subject:"Firmenimage"
~subject:"Marketing management"
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Brand extension
Firmenimage
Marketing management
Brand management
286
Markenführung
286
Brand image
153
Consumer behaviour
153
Konsumentenverhalten
153
Markenimage
153
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88
Markenartikel
87
B-to-B-Marketing
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Virales Marketing
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Brand architecture
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Corporate Social Responsibility
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Corporate social responsibility
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Firm performance
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social media
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65
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Anabila, Peter
2
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Gyrd-Jones, Richard I.
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Ind, Nicholas
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Kumar, V.
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Markovic, Stefan
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
87
Journal of business research : JBR
76
The journal of product & brand management
59
European journal of marketing : EJM
34
SpringerLink / Bücher
31
Journal of retailing and consumer services
30
Journal of strategic marketing
26
Journal of marketing management : MM
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International marketing review
13
Asia Pacific journal of marketing and logistics
12
Journal of retailing
12
Business horizons
11
Corporate reputation review : an international journal
11
Springer eBook Collection
11
Corporate communications : an international journal
10
Gabler Edition Wissenschaft
10
International journal of hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The IUP journal of brand management : IJBRM
10
The marketing review
10
Cogent business & management
9
Journal of business strategy
9
Journal of global marketing
9
Journal of promotion management : JPM
9
Psychology & marketing
9
Qualitative market research : an international journal
9
Springer eBook Collection / Business and Economics
9
The journal of business & industrial marketing
9
European management journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
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ECONIS (ZBW)
65
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1
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
4
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
5
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
8
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
9
Logo
design
in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
10
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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