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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina; Gabrielsson, Mika; Rollins, Minna - In: Industrial marketing management : the international … 114 (2023), pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza; Lie, David Sugianto - In: Industrial marketing management : the international … 109 (2023), pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239