Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~person:"Gabrielsson, Mika"
~person:"Homburg, Christian"
~person:"Iglesias, Oriol"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
4
Markenführung
4
Lieferantenmanagement
3
Supplier relationship management
3
B-to-B-Marketing
2
Brand architecture
2
Business-to-business marketing
2
Co-creation
2
Corporate reputation
2
Firmenimage
2
Markenarchitektur
2
Stakeholder
2
B2B relationships
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand orientation
1
Branding
1
Business ethics
1
Business growth
1
Business network
1
Business start-up
1
Conscientious corporate brands
1
Corporate Social Responsibility
1
Corporate brand identity
1
Corporate brand purpose
1
Corporate brands
1
Corporate culture
1
Corporate social responsibility
1
Customer integration
1
Dienstleistungsmarketing
1
Emerging and developed markets
1
Emerging economies
1
Entrepreneurial orientation
1
Entrepreneurship
1
Entrepreneurship approach
1
Firm growth
1
Firm performance
1
Industrial brand
1
Industrial brand personality
1
Industrie
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gabrielsson, Mika
Homburg, Christian
Iglesias, Oriol
Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Anabila, Peter
2
Biraghi, Silvia
2
Block, Martin P.
2
Brown, Brian P.
2
Casaló, Luis V.
2
Casidy, Riza
2
Fuxman, Leonora
2
Grohmann, Bianca
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iyer, Pramod
2
Keller, Kevin Lane
2
Khan, Huda
2
Kim, Dong Hoo
2
Kim, Soojin
2
Mahmoud, Ali B.
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mohan, Mayoor
2
Mohr, Iris
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Pope, Nigel
2
Rita, Paulo
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
The journal of brand management : an international journal
5
Journal of business ethics : JOBE
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of organizational change management
2
The journal of product & brand management
2
Advances in corporate branding
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Brands with a conscience : how to build a successful and responsible brand
1
Business horizons
1
California management review
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of retail & distribution management
1
Management Know-how
1
Marketing Intelligence & Planning
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Routledge companions in business, management and marketing
1
Strategic management journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
2
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
