//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Brand management
225
Markenführung
225
Brand image
111
Markenimage
111
Consumer behaviour
107
Konsumentenverhalten
107
Brand
67
B-to-B-Marketing
65
Business-to-business marketing
65
Markenartikel
64
Beziehungsmarketing
56
Relationship marketing
56
Social Web
50
Social web
50
Internet marketing
46
Online-Marketing
46
Lieferantenmanagement
45
Supplier relationship management
45
Marketing management
34
Marketingmanagement
34
Innovation
17
Branding
16
Social media marketing
16
Werbewirkung
15
Corporate reputation
14
Firmenimage
14
Brand equity
12
Brand extension
11
Markentransfer
11
Brand architecture
10
Emerging economies
10
Schwellenländer
10
Viral marketing
10
Virales Marketing
10
Advertising
9
B2B branding
9
Facebook
9
Firm performance
9
Markenarchitektur
9
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Brasel, S. Adam
2
Alden, Dana
1
Barone, Michael J.
1
Boateng, Henry
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Christodoulides, George
1
Dunn, Lea
1
Fajardo, Tatiana M.
1
Gips, James
1
Grewal, Dhruv
1
Hagtvedt, Henrik
1
Hatzithomas, Leonidas
1
He, Yi
1
Hernandez, Monica D.
1
Humphrey, William F. <Jr.>
1
Jewell, Robert D.
1
Kohli, Chrianjeev
1
Kristofferson, Kirk
1
Laverie, Debra A.
1
Leonhardt, James M.
1
Michaelidou, Nina
1
Minor, Michael
1
Morgan, Carter
1
Munoz, Caroline
1
Okoe, Abednego Feehi
1
Pezzuti, Todd
1
Pillai, Sreejesh S.
1
Rinaldo, Shannon B.
1
Siamagka, Nikoletta Theofania
1
Sihi, Debika
1
Srinivasan, Raji
1
Towner, Terri L.
1
Townsend, Claudia
1
Tsiotsou, Rodoula H.
1
Vashisht, Devika
1
Wetzels, Martin
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
40
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
30
Journal of promotion management : JPM
27
The journal of brand management : an international journal
27
Psychology & marketing
25
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of strategic marketing
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Research
6
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
2
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
4
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
5
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
6
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
7
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
8
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
9
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
10
How brand innovativeness creates advertising flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->