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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"G³nter, Bernd"
~person:"Salminen, Risto T."
~person:"Tolsdorf, Julia"
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Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-743
Persistent link: https://www.econbiz.de/10008737511
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Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-744
Persistent link: https://www.econbiz.de/10008433466
Saved in:
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