Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Year of publication: |
2010
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Authors: | Helm, Sabrina ; Salminen, Risto T. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 5, p. 737-744
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