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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Griffin, Abbie"
~person:"Gurtner, Sebastian"
~person:"O'Cass, Aron"
~subject:"Bottom of the pyramid"
~subject:"Produktentwicklung"
~type_genre:"Aufsatz in Zeitschrift"
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Innovation and R&D Activities...
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Bottom of the pyramid
Produktentwicklung
Innovation
8
Innovation management
4
Innovationsmanagement
4
New product development
4
Ambidexterity
2
Ambidextrous organization
2
B-to-B-Marketing
2
Business-to-business marketing
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Marketing management
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Marketingmanagement
2
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Strategisches Management
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Exploitation
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Aufsatz in Zeitschrift
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Griffin, Abbie
Gurtner, Sebastian
O'Cass, Aron
Tsai, Kuen-hung
4
Bouncken, Ricarda B.
3
Chang, Jeanine
2
Chen, Annie Huiling
2
Cooper, Robert G.
2
Dean, Tereza
2
Fredrich, Viktor
2
Griffith, David A.
2
Hajli, Nick
2
Hsu, Teresa Tiaojung
2
Lakemond, Nicolette
2
Li, Suicheng
2
Li, Yuan
2
Mu, Jifeng
2
Najafi-Tavani, Saeed
2
Naudé, Peter
2
Peng, Norman
2
Thomas, Ellen
2
Wang, Xinchun
2
Yalcinkaya, Goksel
2
Zhang, Haisu
2
Zhao, Yanhui
2
Aarikka-Stenroos, Leena
1
Ahmad, Wasim
1
Ahmadi, Hormoz
1
Ahmed, Sohel
1
Akaka, Melissa Archpru
1
Alegre Martín, Joaquín
1
Ali, Sadaqat
1
Ali, Shabahat
1
Amann, Markus
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Andersen, Poul Houman
1
Anderson, Alistair R.
1
Atuahene-Gima, Kwaku
1
Avgerinos, Emmanouil
1
Backhaus, Christof
1
Bagherzadeh, Mehdi
1
Bai, Xuan
1
Baker, William E.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International journal of entrepreneurial venturing : IJEV
1
International small business journal : researching entrepreneurship
1
Journal of strategic marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
Research technology management : RTM
1
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ECONIS (ZBW)
4
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1
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date (oldest first)
1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Examining the new product
innovation
: performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
3
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
4
Serial innovators' processes : how they overcome barriers to creating radical innovations
Griffin, Abbie
;
Price, Raymond L.
;
Vojak, Bruce A.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1362-1371
Persistent link: https://www.econbiz.de/10010473308
Saved in:
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