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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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How international SME's vicarious learning may improve their performance? : the role of absorptive capacity, strength of ties with local SMEs, and their prior success experiences
Ali, Imran; Ali, Murad; Salam, Mohammad Asif; Bhatti, … - In: Industrial marketing management : the international … 88 (2020), pp. 87-100
Persistent link: https://www.econbiz.de/10012285339
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Depth and breadth of external knowledge search and performance : the mediating role of absorptive capacity
Ferreras-Méndez, José Luis; Newell, Sue; … - In: Industrial marketing management : the international … 47 (2015), pp. 86-97
Persistent link: https://www.econbiz.de/10011313560
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Partners' centrality diversity and firm innovation performance : evidence from China
Jiang, Yusi; Yang, Yi; Zhao, Yapu; Li, Yuan - In: Industrial marketing management : the international … 88 (2020), pp. 22-34
Persistent link: https://www.econbiz.de/10012285231
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123