Narrow search
Showing 1 - 10 of 101
Cover Image
How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
Cover Image
Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.; Griffin, Abbie - In: Industrial marketing management : the international … 75 (2018), pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
Cover Image
Choosing the right multiple channel system to minimize transaction costs
Kabadayi, Sertan - In: Industrial marketing management : the international … 40 (2011) 5, pp. 763-773
Persistent link: https://www.econbiz.de/10009274008
Cover Image
Network pictures for managing key supplier relationships
Holmen, Elsebeth; Aune, Tina B.; Pedersen, Ann-Charlott - In: Industrial marketing management : the international … 42 (2013) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009734953
Cover Image
Special section on servitization
Kamp, Bart (ed.); Parry, Glenn (ed.) - 2017
Persistent link: https://www.econbiz.de/10011672141
Cover Image
The general theory of culture, entrepreneurship, innovation, and quality-of-life : comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the Unit...
Woodside, Arch G.; Mir Bernal, Pedro; Coduras, Alicia - In: Industrial marketing management : the international … 53 (2016), pp. 136-159
Persistent link: https://www.econbiz.de/10011448090
Cover Image
An Agency Theory perspective on the purchase of marketing services
Tate, Wendy L.; Ellram, Lisa M.; Bals, Lydia; Hartmann, Evi - In: Industrial marketing management : the international … 39 (2010) 5, pp. 806-819
Persistent link: https://www.econbiz.de/10008737503
Cover Image
The effect of merger on employee views of corporate reputation : time and space dependent theory
Chun, Rosa; Davies, Gary - In: Industrial marketing management : the international … 39 (2010) 5, pp. 721-727
Persistent link: https://www.econbiz.de/10008737513
Cover Image
Does distance matter for internationally-oriented small firms?
Brock, Jürgen Kai-Uwe; Johnson, Jeffrey E.; Zhou, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 384-394
Persistent link: https://www.econbiz.de/10008991584
Cover Image
Platforms in service-driven manufacturing : leveraging complexity by connecting, sharing, and integrating
Eloranta, Ville; Turunen, Taija - In: Industrial marketing management : the international … 55 (2016), pp. 178-186
Persistent link: https://www.econbiz.de/10011503660