Innovation practices of B2B manufacturers and service providers : are they really different?
Year of publication: |
November 2018
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Authors: | Biemans, Wim G. ; Griffin, Abbie |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 75.2018, p. 112-124
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Subject: | Innovation | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | USA | United States | B-to-B-Marketing | Business-to-business marketing |
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