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Interplay between internal investment and alliance specialization in R&D and marketing
Lee, Jongkuk; Chang, Young Bong - In: Industrial marketing management : the international … 43 (2014) 5, pp. 813-825
Persistent link: https://www.econbiz.de/10010404080
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Asset specificity and complementarity and MNE ownership strategies : the role institutional distances
Zhang, Yuanyuan; Zhong, Weiguo; Wen, Na; Jiang, Dequan - In: Industrial marketing management : the international … 43 (2014) 5, pp. 777-785
Persistent link: https://www.econbiz.de/10010404091
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Motivations for selecting cross-border e-commerce as a foreign market entry mode
Qi, Xiaoguang; Chan, Jin Hooi; Hu, Junyan; Li, Yifan - In: Industrial marketing management : the international … 89 (2020), pp. 50-60
Persistent link: https://www.econbiz.de/10012289226
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The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Borchardt, Miriam; Ndubisi, Nelson Oly; Chiappetta … - In: Industrial marketing management : the international … 89 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012289992
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Knowledge configurations of small and medium-sized knowledge-intensive firms in a developing economy : a knowledge-based view of business-to-business internationalization
Mejri, Kais; MacVaugh, Jason; Tsagdis, Dimitrios - In: Industrial marketing management : the international … 71 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011871436
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting; Lyu, Rebecca Wenjing - In: Industrial marketing management : the international … 118 (2024), pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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Do emerging market multinational corporations headquarter-subsidiary relationships foster subsidiary innovation and performance in developed markets?
Wang, Lei; Zhang, Chun - In: Industrial marketing management : the international … 114 (2023), pp. 47-63
Persistent link: https://www.econbiz.de/10014433426
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Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? : an investigation using fsQCA
Jovanovic, Jelena; Morschett, Dirk - In: Industrial marketing management : the international … 104 (2022), pp. 38-50
Persistent link: https://www.econbiz.de/10013326850