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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Differentiation and alignment in KAM implementation
Pardo, Catherine; Ivens, Björn Sven; Wilson, Kevin - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
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Managing integration in outsourcing relationships - the influence of cost and quality priorities
Kaipia, Riikka; Turkulainen, Virpi - In: Industrial marketing management : the international … 61 (2017), pp. 114-129
Persistent link: https://www.econbiz.de/10011704326
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Performance-based and functional contracting in value-based solution selling
Liinamaa, Johanna; Vijanen, Mika; Hurmerinta, Anna; … - In: Industrial marketing management : the international … 59 (2016), pp. 37-49
Persistent link: https://www.econbiz.de/10011622746
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Organizing for solutions : how project-based firms integrate project and service businesses
Artto, Karlos; Valtakoski, Aku; Kärki, Heikki - In: Industrial marketing management : the international … 45 (2015), pp. 70-83
Persistent link: https://www.econbiz.de/10010530576
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Integration, knowledge creation and B2B governance : the role of resource hierarchies in financial performance
Adams, Frank G.; Graham, Kenneth W. - In: Industrial marketing management : the international … 63 (2017), pp. 179-191
Persistent link: https://www.econbiz.de/10011730163
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Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander; Ivens, Björn Sven; Niersbach, Barbara - In: Industrial marketing management : the international … 70 (2018), pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
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Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - 2009
Persistent link: https://www.econbiz.de/10003924735
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
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Sources and management of tension in co-opetition case evidence from telecommunications satellites manufacturing in Europe
Fernandez, Anne-Sophie; Le Roy, Frédéric; Gnyawali, … - In: Industrial marketing management : the international … 43 (2014) 2, pp. 222-235
Persistent link: https://www.econbiz.de/10010364535