Why integrating purchasing with marketing is both inevitable and beneficial
Jagdish N. Sheth; Arun Sharma; Gopalkrishnan R. Iyer
| Year of publication: |
2009
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|---|---|
| Authors: | Sheth, Jagdish N. ; Sharma, Arun ; Iyer, Gopalkrishnan R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 8, p. 865-871
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Integration | Lieferantenmanagement | Supplier relationship management | Dienstleistungsmanagement | Service management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924770