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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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The path of innovation : purchasing and supplier involvement into new product development
Luzzini, Davide; Amann, Markus; Caniato, Federico; … - In: Industrial marketing management : the international … 47 (2015), pp. 109-120
Persistent link: https://www.econbiz.de/10011313558
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Absorbing knowledge from supply-chain, industry and science : the distinct moderating role of formal liaison devices on new product development and novelty
Cruz-González, Jorge; López González, Pedro; Navas … - In: Industrial marketing management : the international … 47 (2015), pp. 75-85
Persistent link: https://www.econbiz.de/10011313563
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Cooperation with competitors and product innovation : moderating effects of technological capability and alliances with universities
Wu, Jie - In: Industrial marketing management : the international … 43 (2014) 2, pp. 199-209
Persistent link: https://www.econbiz.de/10010364539
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Actor roles and role patterns influencing innovation in living labs
Nyström, Anna-Greta; Leminen, Seppo; Westerlund, Mika; … - In: Industrial marketing management : the international … 43 (2014) 3, pp. 483-495
Persistent link: https://www.econbiz.de/10010371720
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Traveling into unexplored territory : radical innovativeness and the role networking, customers, and technologically turbulent environments
Eggers, Fabian; Kraus, Sascha; Covin, Jeffrey G. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1385-1393
Persistent link: https://www.econbiz.de/10010473303
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Commercializing a radical innovation : probing the way to market
Aarikka-Stenroos, Leena; Lehtimäki, Tuula - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1372-1384
Persistent link: https://www.econbiz.de/10010473305
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Coopetition and product innovation performance : the role of internal knowledge sharing mechanisms and formal knowledge protection mechanisms
Estrada, Isabel; Faems, Dries; Faria, Pedro de - In: Industrial marketing management : the international … 53 (2016), pp. 56-65
Persistent link: https://www.econbiz.de/10011448080
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Product innovation through coopetition in alliances : singular or plural governance?
Bouncken, Ricarda B.; Clauß, Thomas; Fredrich, Viktor - In: Industrial marketing management : the international … 53 (2016), pp. 77-90
Persistent link: https://www.econbiz.de/10011448082