Marketing capabilities : antecedents and implications for B2B SME performance
Year of publication: |
2011
|
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Authors: | Merrilees, Bill ; Rundle-Thiele, Sharyn ; Lye, Ashley |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 3, p. 368-375
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Innovation | Unternehmenserfolg | Firm performance | KMU | SME | Australien | Australia |
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