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Adoption and optimal configuration of smart products : the role of firm internationalization and offer hybridization
Vendrell-Herrero, Ferran; Bustinza, Oscar F.; Vaillant, … - In: Industrial marketing management : the international … 95 (2021), pp. 41-53
Persistent link: https://www.econbiz.de/10012588314
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Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio; Gopalakrishnan, Shanthi; … - In: Industrial marketing management : the international … 85 (2020), pp. 58-68
Persistent link: https://www.econbiz.de/10012211983
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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong - In: Industrial marketing management : the international … 64 (2017), pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
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Development and return on execution of product innovation capabilities : the role of organizational structure
Mengüç, Bülent; Auh, Seigyoung - In: Industrial marketing management : the international … 39 (2010) 5, pp. 820-831
Persistent link: https://www.econbiz.de/10008737502
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Heading for new shores : do service and hybrid innovations outperform product innovations in industrial companies?
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Industrial marketing management : the international … 45 (2015), pp. 173-183
Persistent link: https://www.econbiz.de/10010530556
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Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
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Market-facing innovation networks : how lead firms partition tasks, share resources and develop capabilities
Perks, Helen; Moxey, Steven - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1224-1237
Persistent link: https://www.econbiz.de/10009410668
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Speeding up new product development through entrepreneurial orientation in SMEs : the moderating role of ambidexterity
Ferreras-Méndez, José Luis; Llopis, Oscar; Alegre … - In: Industrial marketing management : the international … 102 (2022), pp. 240-251
Persistent link: https://www.econbiz.de/10013259066
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How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun; Zhao, Yanhui; Hou, Limin - In: Industrial marketing management : the international … 90 (2020), pp. 170-180
Persistent link: https://www.econbiz.de/10012322022
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Supplier-customer engagement for collaborative innovation using video conferencing : a study of SMEs
Hardwick, Jialin; Anderson, Alistair R. - In: Industrial marketing management : the international … 80 (2019), pp. 43-57
Persistent link: https://www.econbiz.de/10012064325