Adoption and optimal configuration of smart products : the role of firm internationalization and offer hybridization
Year of publication: |
2021
|
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Authors: | Vendrell-Herrero, Ferran ; Bustinza, Oscar F. ; Vaillant, Yancy |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 95.2021, p. 41-53
|
Subject: | Autonomous solutions | Monitoring capabilities | Servitization | Smart products | SMEs | KMU | SME | Produktentwicklung | New product development | Produktivität | Productivity | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy |
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