Narrow search
Showing 1 - 10 of 15
Cover Image
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Cover Image
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Cover Image
Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng; Hsu, Tsuen-Ho - In: Industrial marketing management : the international … 71 (2018), pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
Cover Image
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Cover Image
2B or not 2B : that is the question
Gummesson, Evert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 190-192
Persistent link: https://www.econbiz.de/10008934070
Cover Image
Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
Cover Image
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 115 (2023), pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Cover Image
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 113 (2023), pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Cover Image
Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Cover Image
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083