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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"New product development"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
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Industrial marketing management : the international journal for industrial and high-tech firms
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
11
ZEW discussion papers
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
2
Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu
;
Andersen, Poul Houman
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 162-171
Persistent link: https://www.econbiz.de/10011549378
Saved in:
3
A dynamic model of supplier-customer product development collaboration strategies
Ylimäki, Juho
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 996-1004
Persistent link: https://www.econbiz.de/10010410608
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