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A sensemaking perspective on coopetition
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 57 (2016), pp. 97-108
Persistent link: https://www.econbiz.de/10011548681
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Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika; Seppäla, Tomi; Gabrielsson, Peter - In: Industrial marketing management : the international … 54 (2016), pp. 141-153
Persistent link: https://www.econbiz.de/10011478750
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Exploring proactive market strategies
Brege, Harald; Kindström, Daniel - In: Industrial marketing management : the international … 84 (2020), pp. 75-88
Persistent link: https://www.econbiz.de/10012162463
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Constructing useful models of firms' heterogeneities in implemented strategies and performance outcomes
Brenes, Esteban R.; Ciravegna, Luciano; Woodside, Arch G. - In: Industrial marketing management : the international … 62 (2017), pp. 17-35
Persistent link: https://www.econbiz.de/10011707042
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Strategic patterns in the development of network capability in new ventures
O'Toole, Thomas; McGrath, Helen - In: Industrial marketing management : the international … 70 (2018), pp. 128-140
Persistent link: https://www.econbiz.de/10011863811
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping; Atuahene-Gima, Kwaku - In: Industrial marketing management : the international … 73 (2018), pp. 7-20
Persistent link: https://www.econbiz.de/10011904654
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New printing technology and pricing
Hultén, Peter; Viström, Magnus; Mejtoft, Thomas - In: Industrial marketing management : the international … 38 (2009) 3, pp. 253-262
Persistent link: https://www.econbiz.de/10003840532