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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian - In: Industrial marketing management : the international … 40 (2011) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 52 (2016), pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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Value-based sales process adaption in business relationships
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
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An applied theory for marketing industrial services
Grönroos, Christian - In: Industrial marketing management : the international … 8 (1979) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002547088
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Conceptualising communications strategy from a relational perspective
Lindberg-Repo, Kirsti; Grönroos, Christian - In: Industrial marketing management : the international … 33 (2004) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10006248633
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A service perspective on business relationships: The value creation, interaction and marketing interface
Grönroos, Christian - In: Industrial marketing management : the international … 40 (2011) 2, pp. 240-248
Persistent link: https://www.econbiz.de/10008846825