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A professional services firm's competence development
Awuah, Gabriel Baffour - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1068-1081
Persistent link: https://www.econbiz.de/10003555944
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Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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Firm boundary decisions in solution business : examining internal vs. external resource integration
Salonen, Anna; Jaakkola, Elina - In: Industrial marketing management : the international … 51 (2015), pp. 171-183
Persistent link: https://www.econbiz.de/10011422825
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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Co-production and its effects on service innovation
Chen, Ja-shen; Tsou, Hung Tai; Ching, Russell K. H. - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1331-1346
Persistent link: https://www.econbiz.de/10009410650
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
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Value propositions as communication practice : taking a wider view
Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
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On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 199-201
Persistent link: https://www.econbiz.de/10008934056
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057