On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Year of publication: |
2011
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Authors: | Spohrer, James C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 199-201
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Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Marketingmanagement | Marketing management |
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