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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
135
Journal of business research : JBR
122
Springer eBook Collection
115
Springer eBook Collection / Business and Economics
88
Lehrbuch
75
Journal of marketing
73
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
48
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing intelligence & planning
39
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of historical research in marketing
38
Schriftenreihe Schwerpunkt Marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Jahrbuch der Absatz- und Verbrauchsforschung
34
Journal of marketing research : JMR
34
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Schriften zum Marketing
31
Business horizons
30
Journal of research in marketing and entrepreneurship : JRME
30
Marketing : ZFP ; journal of research and management
30
Premier reference source
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
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ECONIS (ZBW)
95
USB Cologne (EcoSocSci)
1
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1
Business marketing in BRIC countries
Biggemann, Sergio
;
Fam, Kim Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 5-7
Persistent link: https://www.econbiz.de/10008904573
Saved in:
2
Marketing metrics : insights from Brazilian managers
Sampaio, Cláudio Hoffmann
;
Simões, Cláudia
;
Perin, …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10008907260
Saved in:
3
Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.
;
Rapp, Adam
;
Beitelspacher, Lauren Skinner
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
Saved in:
4
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
5
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
6
The impact of marketing capability, operations capability and diversification strategy on performance : a resource-based view
Nath, Prithwiraj
;
Nachiappan, Subramanian
;
Ramanathan, …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 317-329
Persistent link: https://www.econbiz.de/10003956198
Saved in:
7
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
8
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
9
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
Saved in:
10
Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven
;
Pardo, Catherine
;
Tunisini, Annalisa
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 851-856
Persistent link: https://www.econbiz.de/10003924742
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