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B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.; Clarke, Rodney J. - In: Industrial marketing management : the international … 54 (2016), pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
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Putting critical realism to work in the study of business relationship processes
Ryan, Annmarie; Tähtinen, Jaana; Vanharanta, Markus; … - In: Industrial marketing management : the international … 41 (2012) 2, pp. 300-311
Persistent link: https://www.econbiz.de/10009544748
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Constructivism and critical realism as alternative approaches to the study of business networks : convergences and divergences in theory and in research practice
Peters, Linda D.; Pressey, Andrew D.; Vanharanta, Markus; … - In: Industrial marketing management : the international … 42 (2013) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10009766130
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Managing meaning in complex business networks
Cederlund, Cecilia - In: Industrial marketing management : the international … 48 (2015), pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
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Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ojansivu, Ilkka; Medlin, Christopher John; Andersen, … - In: Industrial marketing management : the international … 100 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013206407
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
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Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh; Clark, Moira; Smith, Brian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714