Information search in complex industrial buying : empirical evidence from Brazil
Year of publication: |
2011
|
---|---|
Authors: | Alejandro, Thomas Brashear ; Kowalkowski, Christian ; Ritter, João Gustavo da Silva Freire ; Marchetti, Renato Zancan ; Prado, Paulo Henrique |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 17-27
|
Subject: | Management-Informationssystem | Management information system | Informationsversorgung | Information provision | Brasilien | Brazil |
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