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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Kom / Kommission der Europäischen Gemeinschaften
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Technological forecasting & social change : an international journal
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Intereconomics : review of European economic policy
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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1
Organizing coopetition for
innovation
: the case of wireless telecommunication sector in
Europe
Yami, Saïd
;
Nemeh, André
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 250-260
Persistent link: https://www.econbiz.de/10010364533
Saved in:
2
Coopetition as an
innovation
strategy in the European Union : analysis of the German case
Navío-Marco, Julio
;
Bujidos-Casado, María
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 9-14
Persistent link: https://www.econbiz.de/10012127966
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes
;
Coelho, Filipe
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
Saved in:
5
Technological capability, social capital and the launch strategy for innovative products
Hsieh, Ming-Hung
;
Tsai, Kuen-Hung
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 493-502
Persistent link: https://www.econbiz.de/10003469163
Saved in:
6
Reconciling the paradox of supply-side and demand-side strategies in industrial
innovation
Hung, Hsin-min
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 342-350
Persistent link: https://www.econbiz.de/10003956200
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
8
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-Peng
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
Saved in:
9
Does the use of knowledge integration mechanisms enhance product innovativeness?
Tsai, Kuen-hung
;
Liao, Yi-Chuan
;
Hsu, Teresa Tiaojung
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011286955
Saved in:
10
Is the value created necessarily associated with money? : on the connections between an
innovation
process and its monetary dimension ; the case of Solibro's thin-film solar cells
Perna, Andrea
;
Baraldi, Enrico
;
Waluszewski, Alexandra
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 108-121
Persistent link: https://www.econbiz.de/10011286973
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