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The business model in entrepreneurial marketing : a communication perspective on business angels' opportunity interpretation
Wallnöfer, Maria; Hacklin, Fredrik - In: Industrial marketing management : the international … 42 (2013) 5, pp. 755-764
Persistent link: https://www.econbiz.de/10010211328
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The entrepreneurial imagination and the impact of context on the development of a new venture
Keating, Andrew; McLoughlin, Damien - In: Industrial marketing management : the international … 39 (2010) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10008655060
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Research opportunities in the study of B2B new ventures : perspectives from the entrepreneurship literature
Parry, Mark E. - In: Industrial marketing management : the international … 90 (2020), pp. 466-480
Persistent link: https://www.econbiz.de/10012372704
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Startups versus incumbents in "green" industry transformations : a comparative study of business model archetypes in the electrical power sector
Palmié, Maximilian; Böhm, Jonas; Friedrich, Jonas; … - In: Industrial marketing management : the international … 96 (2021), pp. 35-49
Persistent link: https://www.econbiz.de/10013194591
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To outcomes and beyond : discursively managing legitimacy struggles in outcome business models
Korkeamäki, Lauri; Kohtamäki, Marko - In: Industrial marketing management : the international … 91 (2020), pp. 196-208
Persistent link: https://www.econbiz.de/10012422213
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Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
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Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer); Wilden, Ralf; Gudergan, … - In: Industrial marketing management : the international … 114 (2023), pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying; Niu, Yongge; Wang, Valerie Lynette; Tang, … - In: Industrial marketing management : the international … 93 (2021), pp. 370-381
Persistent link: https://www.econbiz.de/10012501914
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Uncertainty in financing interest rates for startups
Xu, Bing; Zhang, Shenghong; Chen, Xiaohui - In: Industrial marketing management : the international … 94 (2021), pp. 150-158
Persistent link: https://www.econbiz.de/10012513145
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Should B2B start-ups invest in marketing?
Mintz, Ofer; Lilien, Gary L. - In: Industrial marketing management : the international … 117 (2024), pp. 220-237
Persistent link: https://www.econbiz.de/10014530422