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Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra; Hoesel, Stan van; Ruyter, Ko de - In: Industrial marketing management : the international … 40 (2011) 1, pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
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Hybrid particle swarm optimization with mutation for optimizing industrial product lines : an application to a mixed solution space considering both discrete and continuous design...
Tsafarakis, Stelios; Saridakis, Charalampos; Baltas, George - In: Industrial marketing management : the international … 42 (2013) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10009777576
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Supplier relationship management capability : a qualification and extension
Forkmann, Sebastian; Henneberg, Stephan; Naudé, Peter; … - In: Industrial marketing management : the international … 57 (2016), pp. 185-200
Persistent link: https://www.econbiz.de/10011549611
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Power, buyer trustworthiness and supplier performance : evidence from the Armenian dairy secto
Gorton, Matthew; Angell, Robert; Dries, Liesbeth; … - In: Industrial marketing management : the international … 50 (2015), pp. 69-77
Persistent link: https://www.econbiz.de/10011411691
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Intermediaries in power-laden retail supply chains : an opportunity to improve buyer-supplier relationships and collaboration
Hingley, Martin; Lindgreen, Adam; Grant, David B. - In: Industrial marketing management : the international … 50 (2015), pp. 78-84
Persistent link: https://www.econbiz.de/10011411695
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Buyer and supplier attractiveness in a strategic relationship : a dyadic multiple-case study
Tanskanen, Kari; Aminoff, Anna - In: Industrial marketing management : the international … 50 (2015), pp. 128-141
Persistent link: https://www.econbiz.de/10011411713
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The emergence of dependence and lock-in effects in buyer-supplier relationships : a buyer perspective
Mandt, Tobias; Schweiger, Bastian; Daft, Jost - In: Industrial marketing management : the international … 55 (2016), pp. 22-34
Persistent link: https://www.econbiz.de/10011503395
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Toward a typological view of buyer-supplier relationships : challenging the unidimensional relationship continuum
Vesalainen, Jukka; Kohtamäki, Marko - In: Industrial marketing management : the international … 49 (2015), pp. 105-115
Persistent link: https://www.econbiz.de/10011373942
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Leveraging boundary spanning capabilities to encourage supplier investment : a comparative study
Zhang, Chun; Wu, Fang; Henke, John W. - In: Industrial marketing management : the international … 49 (2015), pp. 84-94
Persistent link: https://www.econbiz.de/10011373944
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The supply chain manager as political-entrepreneur?
Wilson, Kevin; Barbat, Valerie - In: Industrial marketing management : the international … 49 (2015), pp. 67-79
Persistent link: https://www.econbiz.de/10011373946